Trusted by growth stage founders from healthtech to beautytech to govtech

Design That Drives Business

We design platforms that are modern, strategic, and built for scale. Whether you’re extending your core product or redesigning a high-traffic tool, we design what works.

Current & Previous Clients

→ Full brand identity, design system, and platform design

funding findr

Parthenon

→ Web, app, and plug-in design system & full platform design

share

→ Full platform design system & redesign

→ Full brand identity, design system & platform design

rayna

Strategic App Design for Product-Led Teams

Start your redesign or extension with a design director who understands growth, dev tradeoffs, and business goals. We bring clarity to messy platforms, upgrade outdated UX, and design for user trust at scale.

the design process with luminique

Working together is a high-trust, white-glove experience. You’ll collaborate directly with a design director with founder experience, who ensures the dots are being connected across all areas of your business.

  • Figure out what on your roadmap should be designed & built next

  • Ensure all the necessary steps are there and everything feels intuitive to use. Define requirements and make sure everything is accounted for.

  • Design a gorgeous UI for your app that is modern and easy to use

  • Integrate with your devs (or mine) to bring the project to life

  • Add new features and grow your app’s functionality

Meet the Team

Maria Newman

Principal Product Designer & Strategist


UX meets business intuition. I lead every engagement personally—from kickoff to delivery.

Simon Huang

Technical Partner, Plutaro

Senior full-stack engineer and founder of Plutaro. We’ve shipped dozens of features together.

design for growth

design for profitability

design for delight

design for growth design for profitability design for delight

Strategic App Design for Product-Led Teams

We don’t do starter kits—we work with teams who are building real products with real stakes.


Whether you’re redesigning a legacy platform, extending a core product, or improving UX to reduce churn, we meet you at complexity and help you move forward.

  • "Maria's creative vision, personalized approach, and exceptional craftsmanship resulted in an app that perfectly encapsulated my style and target audience."

    LAURIE PAYTON

  • "I recently hired Maria to help me revamp my outdated website. What a fantastic decision! Maria has a unique ability to blend strategic communications, web design, and operations to create a functional and informative website that has already garnered me new clients. "

    DALLAS MORENO

  • "I was hesitant to hire an outside designer at first for my app, but working with Maria was one of the best decisions I've made for my business. She is incredibly talented and has an eye for usability that's second to none."

    REESE PLATT